Pinestic Marketing

Pinestic is a start-up for online e-commerce selling solid wood furnitures.

The challenge was to position the store as a sustainable and premium brand.


Website:  https://pinestic.com/

WEBSITE OVERVIEW

Landing page when a user first log into the website.

RESPONSIVE PRODUCT VIEW

Product photos were colour corrected, sharpened and then optimised

for ensure smooth browsing for potential customers.

RESPONSIVE HOME PAGE & MENU

It was important to do my own A/B testing for the menu and scrolls to prevent issues for users.

ABOUT & FAQ PAGE

On these pages, I ensured the copy

was readable, short but also informative.

STYLE GUIDE

Images, character and component guide

is important for a strong website branding.

LOGO GUIDELINE

I added guideline to the existing logo so that

future applications will align with current branding.

MARKETING MATERIALS

No business is complete without physical promotional materials so that

the sales representative can do their job proper.