Pinestic Marketing
Pinestic is a start-up for online e-commerce selling solid wood furnitures.
The challenge was to position the store as a sustainable and premium brand.
Website: https://pinestic.com/
WEBSITE OVERVIEW
Landing page when a user first log into the website.
RESPONSIVE PRODUCT VIEW
Product photos were colour corrected, sharpened and then optimised
for ensure smooth browsing for potential customers.
RESPONSIVE HOME PAGE & MENU
It was important to do my own A/B testing for the menu and scrolls to prevent issues for users.
ABOUT & FAQ PAGE
On these pages, I ensured the copy
was readable, short but also informative.
STYLE GUIDE
Images, character and component guide
is important for a strong website branding.
LOGO GUIDELINE
I added guideline to the existing logo so that
future applications will align with current branding.
MARKETING MATERIALS
No business is complete without physical promotional materials so that
the sales representative can do their job proper.